Amoria is a clothing brand founded in 2023 by Tony Ma, a software engineer at Google in San Francisco, California. He always found himself as more of a shy and reserved individual, gravitating towards subtle and minimal clothing that wouldn't draw too much attention.

This became the basis for Amoria, a brand that focuses on discreet wardrobe staples. The pieces focus heavily on the garment quality, body fit, and comfort to achieve a luxury feel.

The name Amoria is derived from the Latin word for "love".

Love is universal.
Love is essential.
Love is happiness.